Small Business & Nonprofit Consulting
Clear strategy. Confident people. Smarter systems.
Personalized, hands-on strategic consulting, training, and practical AI solutions that help small businesses and nonprofits clarify their strategy, connect with customers, develop their people, and build systems they can confidently use.
- Free
- 30 minutes
- No sales pitch
Sound familiar?
You're great at what you do. Growing your business shouldn't feel this hard.
- You know your business is valuable, but your message isn't landing with the right customers.
- Your team sat through training, but very little actually changed in how they work.
- Everyone's talking about AI, and you're not sure where it fits or where to start.
- You have plenty of ideas and plans, but not a clear system to put them into action.
How I help
Strengthen your strategy. Empower your people. Work smarter.
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Grow
Brand strategy & customer growth
"I'm not sure how to stand out or reach the right customers."
Brand Strategy & Positioning · Brand Audits & Assessments · Sales Strategy & Enablement
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Develop Your People
Training & change support
"My team needs new skills, and the last training didn't stick."
Training & Development · Change Management
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Work Smarter
AI adoption & practical systems
"I know AI could help, but I don't know where to start."
AI Adoption & Education · Workflow Optimization
AI for teams
The tools are easy to buy. Confidence is harder to build.
I focus on the human side of AI adoption: helping people and teams understand it, practice it on their real work, and actually adopt it, with education, hands-on implementation, and change support so it sticks.
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Understand
Plain-English education on what AI can and can't do, how to use it responsibly, and where it fits in your business.
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Practice
Hands-on sessions using your team's real tasks, so new skills build confidence instead of anxiety.
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Adopt
Implementation support and follow-through that turns new skills into everyday habits and better workflows.
AI works best as part of a bigger plan, which is why it's woven into my strategy and training work, not sold as a separate tech service.
Experience
Shine by LSY is a new practice. The experience behind it isn't.
I'm Jaimie. For 25+ years in corporate sales leadership, training, and business development, I've helped teams grow their skills and businesses grow their results. Now I bring that experience to small businesses and nonprofits.
Background Army National Guard veteran · B.A., Visual Arts, Indiana Wesleyan University · B.S. in Business Administration, Thomas Edison State University (in progress)
View my background on LinkedIn (opens in a new tab) →-
Leading & developing teams
Led 112 market specialists across 20 states for a national skincare brand.
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Training & education
Training experience with Sephora, Starbucks, JCPenney, and Hallmark, plus live virtual training delivered directly to teams in China, Germany, and London, United Kingdom.
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Sales strategy & business building
Supported sales education across major retail partners and helped develop a direct-sales channel.
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Practical, responsible AI
AI certifications from Microsoft, Anthropic, Google, and IBM, focused on helping people use AI with confidence.
Let's put this experience to work for your business.
or email shinebylsy@gmail.com
Let's talk
Not sure where to start? Start here.
A free 30-minute conversation about your goals. No pressure and no sales pitch, just practical next steps.
- 1. You shareWhat's working, what's not, and where you want to go.
- 2. We exploreThe biggest opportunities and what's realistic for your team.
- 3. You leave with ideasA few practical next steps, whether or not we work together.
Email: shinebylsy@gmail.com